There's a secret dream that every international marketer's heart harbours, whether it remains a distant dream for long or not is the question.
The underlying thread that weaves through all the hype surrounding catchphrases like ‘glocalisation' is but the convergence of consumer preferences globally.
Honda, which offered sleekly designed models sold mostly through outlets in major cities, did not.
Instead of forming a partnership with Honda, Bajaj’s owners decided to stay independent and fortify their existing competitive assets.
CPG leaders have assumed that their job was either to make their company as large as possible or to position it for eventual sale to a giant conglomerate.
And by assessing where your own competitive assets are most effective, you can gain insights into the breadth of business opportunities available to you.Speakers: Kathryn Lukas, Farmhouse Culture; Megali Brecke, Kitchen Witch; Jenna Muller, Full Belly Kitchen; Danielle Shaeffer, New Leaf Community Markets; Merrilee Olson, Preserve Farm Kitchen; Shermain Hardesty, UC Small Farm Program; and Erin Di Caprio, UC Davis Food Science Department.The workshop registration fee includes an organic lunch.People around the globe are developing preferences for the same products, wearing the same type of clothing, watching the same TV programs, and playing the same digital games on their computers!And these consumer behaviour trends are being reinforced all the more by the print media, radio, TV and to an increasingly great extent, the Internet.