The book is steeped in pop culture, featuring examples from the popular Tumblr "Straight White Boys Texting," sex columnist Dan Savage's thoughts on open relationships, and Ansari's personal dating maxim, hilariously dubbed "the Flo Rida Theory of Acquired Likability Through Repetition." Despite Ansari's insistence otherwise, most of this material has been covered exhaustively elsewhere, but Ansari's oddball sense of humor does bring something new and refreshing to the conversation.Agent: Richard Abate, 3 Arts Entertainment.” Publishers Weekly.
In the future the company hopes to expand by adding other area colleges, and spreading from there.
“Thread is about classy dating,” Coronado-Garcia said.
“We’re going to be very explicit about the kind of behavior we deem acceptable.” In other words, a dating website even Mom would like.
To test the market, Thread created a fictional profile of an attractive UT student on Tinder.
Of those who responded, 13 percent were UT students, 17 percent students of other schools and 70 percent “who knows? Moreover, some of the comments left by prospective “suitors” were obscene, bordering on threatening.