The latest such app to hit smartphones has its eye on a niche clientele - Muslim singles.
Mat & Minah - a tongue-in-cheek reference to colloquial slang for young Malay men and women - was launched last month and can be downloaded for free.
It is currently available only for i Phone users, but an Android version will be rolled out by next month.
Mr Zuraimie Ismail, 43, director of Skimly, the company that developed the app, sunk in ,000 into this project after being inspired by his sister and colleagues who have yet to get hitched.
One of the best and worst things about writing for a love and sex site is the constant need for sexy stock photos.
He says: "Most of them are not the sociable type and making new friends of the opposite sex is a big challenge.
"The Muslim community used to rely on parents for recommendations for partners, but this practice has declined.
I’m not saying that they are not interested in you. Some of them are so Even if you can find a traditional Malay girl who wants to date you, you should still be careful. Think about it as your secret romance, especially when you are a Western man and you don’t want to convert to Islam.
Emily Witt, writer and author of the new book, ‘Future Sex,’ at a family home in Sandwich, New Hampshire, July 18, 2016.