In the marvelously titled (Current), writer Dan Slater tracks a phenomenon that started in 1965 with "computer dating"—essentially a digital compatibility test, dreamed up by two lovelorn Harvard undergrads desperate to meet Radcliffe girls—and mushroomed into an estimated billion a year industry.
According to Slater, it's one of the few business models in which clients' failures are the company's win—the longer we seek, the more money they make.
Aiming to short-circuit this cycle, "e-flirt expert" Laurie Davis' hyperprescriptive (Atria) instructs us in a level of detail that is by turns grating and illuminating on how we should be "marketing our singledom." Here, the authors' best advice on joining—and enjoying—the mixer:1.
Play the Field"It's important to be in more than one community," Davis says.
Here’s a few pointers and helpful reminders to get you started:1.
Your Profile Photo This is your chance to be in the spotlight!
For example, if you ask “How do you feel about pirates? ” – well, you’ll know they probably aren’t 10s in the humor category. Or if the response to “Which Disney film would you like to push off a very tall cliff?
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And she did: On JDate, Match.com, and e Harmony, she met guys who were six inches shorter or 30 pounds heavier than advertised; who picked expensive restaurants and passed the check to her; and who told her, mid drink, that they were married.
One night, after another bad match and a solo bottle of wine, Webb rejoined JDate—this time posing as a man, to check out her competition. Webb crafted 10 male profiles so perfect they had to be fake (sample code name: Jewish Doc1000) to gather data: what the site's most popular women looked like, which keywords they used, how they timed their messages.