While the premium matchmaking service use algorithms to create a pool of matches, it prides itself on then handpicking your perfect partner.
This means that you can less time online, and more time on real-life dates.
Members were given early access to pilots for new Gimlet shows, a Gimlet t-shirt, and access to the company's Slack channel.
Alex Blumberg, an award-winning radio journalist, producer for This American Life, and co-founder of Planet Money, came up with the idea of a for-profit podcast network after the success of a t-shirt fundraising campaign for Planet Money.
He chose to document the foundation of Gimlet in the first season of Start Up, the company's first show.
Gimlet's co-founder, Matthew Lieber, holds an MBA from the MIT Sloan School of Management, is a former radio producer at WNYC, and worked as a management consultant with the Boston Consulting Group.
From 1/5/16 to 2/10/16, telephone interviews were conducted with respondents age 12 and older who were selected via Random Digit Dial (RDD) sampling.
It made for addictive listening, and saw Start Up stay at the top of the i Tunes podcast chart for weeks on end.Half of Americans Listen to Online Radio Weekly; Podcast Consumption Surges Powered in part by the ever-expanding proliferation of smartphones, digital audio behaviors such as listening to online radio and podcasts are achieving significant mass usage, according to the Infinite Dial 2016, the latest in a long-running series of studies on consumer adoption of digital media from Edison Research and Triton Digital.The study, a nationally representative telephone survey performed to the highest research standards, finds that 50% of respondents age 12 and older listened to some sort of online radio in the last week, a rise from 44% last year.After raising most of its initial capital from investment firms Betaworks, Lowercase Capital, and Knight Enterprise Fund, Gimlet invited the listeners of its shows to help raise the last 0,000 through crowdfunding platform Quire.In July 2015, Gimlet announced it would add the option to pay for membership, a decision motivated by a desire to diversify revenue streams to include more than advertising.