The study also showed that couples who met online were happier and less likely to divorce than those who meet offline.
But what other benefits are there to finding love online?
And if I want to buy a new house and I go from open house to open house, I could be doing other things.
However, we invest in those search costs because it’s worth it, because we get something we really want.
The theories he'd been teaching in the classroom applied directly to his forays into and JDate.
Finding the right partner, whether for life or for Saturday night, is so important to so many people that you would think we might have cracked it by now. Download this podcast SARAH GREEN: Welcome to the HBR Idea Cast. I’m talking today with Paul Oyer, Professor of Economics at Stanford’s Graduate School of Business. SARAH GREEN: So Paul, I’d like to just kick off by talking a little bit about the economic concept of search costs.He’s the author of the book, Everything I Ever Needed to Know About Economics I Learned from Online Dating. Can you just maybe describe what the concept is and how you’ve applied it to this idea of looking for a life partner?The second was that it took for ever — the typical survey respondent spent 12 hours a week browsing through profiles and sending and receiving messages, yielding less than two hours of offline interaction.Now, 106 minutes are plenty for certain kinds of offline interaction but, however people were spending their time together, they didn’t seem satisfied.