This chapter aims to analyze how the embodied practices of gender identity overlap with digital technologies and new media social practices.
To do this we have focused on the comparative study of two websites, , a dating website with a global audience – predominantly heterosexual – and , an international website for gay dating.
White Label Dating® is the world’s leading online dating provider.
In the context of those websites designed for personal interaction, profiles are especially significant in the study of how people use the representation of the body to perform gender, sexuality, and personal identity.
In this sense, profiles are connected with three gender-based concerns – representation, identity, and agency ( Ross, 2010 , p.
6) – and with the notion of ‘gender scripts’ inscribed in the technology ( Rommes, 2002 ).
And yes, the females wear lock necklaces while the men wear keys.
As the night unfolded, I began to realize this concept is quite genius!