Impressed by this apparently rigorous approach, Ms Fontaine, 44, rang up to enquire about joining and a consultant invited her to an interview, not at the company’s registered offices in the City of London but at the Charing Cross Hotel on The Strand.‘I thought it was a bit strange but was quite happy because it was on my way home,’ says Ms Fontaine. She was given his email address and sent him a message. They emailed her some more details, for a man with a Persian-sounding name, who was 56 and worked in financial investments.They met at 5pm in the upstairs bar and spent an hour and a half talking about what she wanted in a partner.‘I asked her about the sort of men they had on their books and she told me she had two men immediately in mind for me. I asked specifically if these men were looking for a quick fling or a long-term relationship and she said, “If they’re paying upwards of £500 for membership, then they’re looking for a relationship.” ’She then enquired about meeting Tim but was told that he was now in a relationship and had come off their books. A strange email exchange ensued in which he informed her in pidgin English that while he was ‘very happy and excited to meet a person of such attractive profile’, he was ‘only a novice in the single life’.
The BAI also upheld two other complaints about a wind energy advertising campaign called The Power to Power Ourselves co-ordinated by the Irish Wind Energy Association (IWEA).
The company, Elect Club, claimed to have the ‘largest private database of single professionals in London’, including business leaders and entrepreneurs.
On its website, it boasted of being ‘the number one dating agency in the UK’ with branches in several major cities.‘Elect Club is an exclusive social network for attractive, dynamic, eligible professionals looking for a serious relationship,’ it said.
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