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Knight Transportation (NYSE: KNX) is a publicly traded Phoenix, Arizona, based American truckload motor shipping carrier, founded in 1990 by four cousins: brothers, Randy and Gary Knight and brothers Kevin and Keith Knight.
You'll see this in women to some degree, both with guys they want as providers and with guys they want as friends (curiously, women don't seem as fixated on "keeping" men in the lover category), but where you'll see it a lot is with men -- particularly, the kind of man who doesn't get the kind of success with women he needs to feel that women are an abundant resource.
That kind of man is what you might call a "white knight." And he sees it as his mission in life to "save" women he views as "damsels in distress" -- only to make them his, of course.
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The Moyes family and the Knight family both were raised in Plain City, Utah, before moving to Phoenix in the late 1960s.
Revenues have grown from over 13 million in 1991 to over 6 million in 2011, with operating ratios at or near 80% year after year.
They have grown from a few associates to more than 4,000, and from a family-owned business to a publicly held company trading on the New York Stock Exchange (KNX) in 1994.
If you ask me, this "pretend heroism" is a particularly sleazy way to try and get girls.
I'll share a personal anecdote: while I was out of town a few months back, my girlfriend, in a stressful position then, took to confiding in people about, well, everything that could possibly bother her.